Mozart :: essays research papers

Wolfgang Amadeus Mozart 1756-1791 Probably the greatest genius in Western musical history, Wolfgang Amadeus Mozart was born in Salzburg, Austria, Jan. 27, 1756, the son of Leopold Mozart and his wife, Anna Maria Pertl. Leopold was a successful composer and violinist and assistant concertmaster at the Salzburg court, whose archbishop, Sigismund von Schrattenbach, encouraged the activities of Leopold and his remarkable children. Wolfgang began composing minuets at the age of 5 and symphonies at 9. When he was 6, he and his older sister, Maria Anna, embarked on a series of concert tours to Europe's courts and major cities. Both children played the keyboard, but Wolfgang became a violin virtuoso as well. In 1762 the Mozart children played at court in Vienna; the Empress Maria Theresa and her husband, Emperor Francis I, received them cordially. Later the Mozart children displayed (1763-66) their talents to audiences in Germany, in Paris, at court in Versailles, and in London (where Wolfgang wrote his first symphonies and was befriended by Johann Christian Bach, whose musical influence on Wolfgang was profound). In Paris the young Mozart published his first works, four sonatas for clavier with accompanying violin (1764). In 1768 he composed his first opera, La Finta Semplice, for Vienna, but intrigues prevented its performance, and it was first presented a year later at Salzburg. In 1769-70, Leopold and Wolfgang undertook a tour through Italy. This first Italian trip culminated in a new opera, Mitridate, re di Ponto, composed for Milan. In two further Italian journeys he wrote two more operas for Milan, Ascanio in Alba (1771) and Lucio Silla (1772). In 1772, Archbishop von Schrattenbach died, to be succeeded by Hieronymus von Colloredo. The latter, at first sympathetic to the Mozarts, later became irritated by Wolfgang's prolonged absences and stubborn ways. In 1772, von Colloredo retained Wolfgang as concertmaster at a token salary. In this capacity Mozart composed a large number of sacred and secular works. Wishing to secure a better position outside Salzburg, he obtained permission to undertake another journey in 1777. With his mother he traveled to France, where he composed the Paris Symphony (1778); he could find no permanent position, however. His mother died in Paris. When he returned to Salzburg he was given the position of court organist (1779) and produced a splendid series of church works, including the famous Coronation Mass. He was commissioned to compose a new opera for Munich, Idomeneo (1781), which proved that he was a consummate master of opera seria.

Financial Analysis of PepsiCo and Coca Cola

PepsiCo and Coca Cola are two major companies that manufacture beverages. They compete to be the number on manufacturer and distributor of beverages in the world. These two companies are very identifiable in this market and you know them as PepsiCo and Coca Cola. These two companies have undoubtedly dominated the markets worldwide that they both receive universal recognition for their different products. Although, there are many other manufacturers and distributors of beverages these two are the major competitors.Not only do they produce soda drinks, they also produce flavored water, spring water, and some energy drinks. PepsiCo, best known for Pepsi and Coca Cola best known for Coke have great marketing anddue to this they are able to target all income brackets. Their marketing and reasonable prices make iteasy for the people to buy their products in all income brackets. I will be examining both company’s income statements and balance sheets to disclose thefinancial condition of these companies in relation one to another.I will also perform vertical andhorizontal analysis from their annual report of financial data. There are a vast amount of manufacturers and distributors in this market, but Pepsi and Coca-Cola have managed to stay in the number one spot for a couple of decades. These two companies have not only dominated the market domestically they have dominated the worldwide market. They followed a plan that kept them above and beyond the market of soft drinks. They have overcome obstacles that allowed them to manufacture and distribute globally. (The Coca Cola Company, 2009).These companies compete with one another for the same customers. When one company comes up with a product the other company comes out with something very similar to it; this is called the â€Å"follow up strategy,† and while doing so they live the other companies behind dazed and confused, wondering what just happened. (www. PepsiCo. com, 2009). Being successful does not come without a price, both of this companies has had to deal with legal issues, precedents, and politics. These two companies are the best examples on how leadership is the power of influence.They design their product geared towards a certain taste and to appeal to a certain population and make look as though they are subjected to certain ethical and moral practices. Their influence in this market is so powerful that they drive out and shut down any other competitor in this market. I would like for you to keep in mind that all financial data of these companies are shown in millions so if you see a figure of 200 that means 200 million and if you see 5,000 it is in the billions. We will start with a vertical analysis of these companies. The vertical analysis comes from each company’s financial statements.The total assets for each company will be the starting point of this analysis. Coca Cola’s total assets in 2004 were $31,441 and its 2005 total assets were $29,427. Pep siCo’s total assets for 2004 were $27,987 and its total assets for 2005 were $31,727. (Weygandt, Kimmel, & Kieso, 2008). The total asset of each of the figures relates to items from each company’s balance sheet. The cost of sales for PepsiCo during 2004 was $12,674 yielding a ratio percentage of 45. 3% of total assets and for 2005 the cost of sales was $14,167 yielding a ratio percentage of 44. 7% of total assets.Coca-Cola’s cost of sales in 2004 was $7,674 yielding a ratio percentage of 24. 4% of total assets and in 2005it was $8,195 yielding a ratio percentage of 27. 8% of total assets. PepsiCo experienced a 5% increase within a one year span and Coca Cola experienced a 3. 4% increase during the same span. This does not mean that this increase is a positive analysis since the single figure does not reveal whether the increase is a positive measure. A higher cost of sales may not be offset by higher revenues matching or exceeding the increased cost. The next th ing we are going to look at is net income.Pepsi had in 2004 a net income of $4,212 and this yielded a ratio percentage of 15. 1% of total assets and in 2005 their net income was $4,078 yielding a ratio percentage of 13. 2% of their total assets. This is a 1. 9% decrease in their net income between 2004 and 2005 and they also show a decrease in the cost of sales during the same period. Coke on the other hand had a net income of $4,847 in 2004 yielding a ratio percentage of 15. 4% and in2005 their net income was $4,872 yielding a ratio of 16. 6% of their total assets. This shows and an increase of 1. 2% between 2004 and 2005.Although they experienced an increase it is not entirely an offset of their income overall, making this a negative indication for Coca Cola. Now the breakdown of each company’s consolidated balance sheets to compare current assets and current liabilities to their total assets for each year considered. Pepsi’s total current assets in 2004 were $8,639 which yields a ratio percentage of 30. 9% of total assets for that year. Pepsi’s total current assets in 2005 were $10,454 which yields a ratio percentage of 32. 9% of total assets. This shows a 2%increase in current assets.In contrast coca Cola current asset in 2004 were $12,281 yielding a ratio percentage of 39. 1% and in 2005 current asset were $10,250 yielding a ratio percentage of 34. 8%;which show a major decrease in their current assets. Although, there was a significant decrease in their current assets it was accompanied by a decrease in their current liabilities, which would be a positive indication for Coke instead of a negative one. Looking at the horizontal analysis of each company will give us more information. Horizontal analysis is also called â€Å"trend analysis† because of its ability to show financial data compared over a period of time.There are two different formulas that can be employed to teach this information. The first one uses the current yea r amount and subtracts from that the base year amount. The second formula divides the current year amount by the base year amount. The year 2004 is the base year for both companies in this analysis. Pepsi’s total current assets for 2004 were $8,639 and for 2005 were $10,454. In the first Pepsi had an increase of 121. 01% of total current assets; over their 2004 base year figure. The second formula yields a 21. 01% total current assets from the base year. Coke’s total assets in 2004 were$12,281 and $10,250 in 2005.As you can see Coke’s total current assets dropped between 2004 and2005 without performing the formulaic calculations. All the analysis shows that PepsiCo and Coca Cola both experienced lower net profits in 2005than in 2004. They showed an increased operation expenses which resulted in a lower net profit. Both has had a higher operating expense in 2005 than in 2004 and need to modify their operations to reduce their expenses so their profit margins can increase so they will not keep experiencing a decrease in profits. I have analyzed two well-known companies in this paper.These two companies are PepsiCo and Coca Cola. These two companies have been around for a long time and have stormed the market. We have seen in my vertical and horizontal analysis that their financial data reveals somewhat a different picture of each company’s financial status. Both companies have experienced a moment were they were not profitable and a moment when they were profitable. During this exercise made me realize that although these companies appear to be profitable the analyses showed that these two companies performance were very different from one another in the years 2004 and 2005

What Were Flappers Like in the Roaring Twenties

In the 1920s, flappers—young women with new ideas about how to live—broke away from the Victorian image of womanhood. They dropped the corset, chopped their hair, dropped layers of clothing to increase ease of movement, wore make-up, created the concept of dating, and became a sexual person. In breaking away from conservative Victorian values, flappers created what many considered the new or modern woman. The Younger Generation Before the start of World War I, the Gibson Girl was the rage. Inspired by Charles Dana Gibsons drawings, the Gibson Girl arranged her long hair loosely on top of her head and wore a long straight skirt and a shirt with a high collar. In this image, she both retained femininity and broke through several gender barriers, for her attire allowed her to participate in sports, including golf, roller skating, and bicycling. Then World War I started. The young men of the world were being used as cannon fodder for an older generations ideals and mistakes. The attrition rate in the trenches left few with the hope that they would survive long enough to return home. The young soldiers found themselves inflicted with an eat-drink-and-be-merry-for-tomorrow-we-die spirit. Far away from the society that raised them and faced with the reality of death, many searched (and found) extreme life experiences before they entered the battlefield. When the war was over, the survivors went home and the world tried to return to normalcy. Unfortunately, settling down in peacetime proved more difficult than expected. Post-World War I Changes During the war, the young men had fought against both the enemy and death in faraway lands, while the young women had bought into the patriotic fervor and aggressively entered the workforce. During the war, both the young men and women of this generation had broken out of societys structure. They found it very difficult to return. As Frederick Lewis Allen reported in his 1931 book Only Yesterday, They found themselves expected to settle down into the humdrum routine of American life as if nothing had happened, to accept the moral dicta of elders who seemed to them still to be living in a Pollyanna land of rosy ideals which the war had killed for them. They couldnt do it, and they very disrespectfully said so. Women were just as anxious as the men to avoid returning to societys rules and roles after the war. In the age of the Gibson Girl, young women did not date;  they waited until a proper young man formally paid her interest with suitable intentions (i.e. marriage). However, nearly a whole generation of young men had died in the war, leaving nearly a whole generation of young women without possible suitors. Young women decided that they were not willing to waste away their young lives waiting idly for spinsterhood; they were going to enjoy life. The Younger Generation was breaking away from the old set of values. The Flapper The term flapper first appeared in Great Britain after World War I, as a term which meant a young girl, still somewhat awkward in movement and who had not yet entered womanhood. In the June 1922 edition of the Atlantic Monthly, G. Stanley Hall described looking in a dictionary to discover what the evasive term flapper meant: [T]he dictionary set me right by defining the word as a fledgling, yet in the nest, and vainly attempting to fly while its wings have only pinfeathers; and I recognized that the genius of slanguage had made the squab the symbol of budding girlhood. Authors such F. Scott Fitzgerald and artists such as John Held Jr. first brought the term to the U.S. reading public, half reflecting and half creating the image and style of the flapper. Fitzgerald described the ideal flapper as lovely, expensive, and about nineteen. Held accentuated the flapper image by drawing young girls wearing unbuckled galoshes that would make a flapping noise when walking. Many have tried to define flappers. In William and Mary Morris Dictionary of Word and Phrase Origins, they state, In America, a flapper has always been a giddy, attractive, and slightly unconventional young thing who, in [H. L.] Menckens words, was a somewhat foolish girl, full of wild surmises and inclined to revolt against the precepts and admonitions of her elders. Flappers had both an image and an attitude. Catalin Grigoriu / Getty Images Flapper Clothing The Flappers image consisted of drastic—to some, shocking—changes in womens clothing and hair. Nearly every article of clothing was trimmed down and lightened in order to make movement easier. It is said that girls parked their corsets when they were to go dancing. The new, energetic dances of the Jazz Age, required women to be able to move freely, something the ironsides of whalebone didnt allow. Replacing the pantaloons and corsets were underwear called step-ins. The outer clothing of flappers is even still extremely identifiable. This look, called garconne (little boy), was popularized by Coco Chanel. To look more like a boy, women tightly wound their chest with strips of cloth in order to flatten it. The waists of flapper clothes were dropped to the hipline. She wore stockings—made of rayon (artificial silk) starting in 1923—which the flapper often wore rolled over a garter belt.10 The hem of the skirts also started to rise in the 1920s. At first, the hem only rose a few inches, but between 1925 and1927 a flappers skirt fell just below the knee, as described by Bruce Bliven in his 1925 article Flapper Jane in The New Republic: The skirt comes just an inch below her knees, overlapping by a faint fraction her rolled and twisted stockings. The idea is that when she walks in a bit of a breeze, you shall now and then observe the knee (which is     The Goddess Rain Flapper Hair and Make-Up The Gibson Girl, who prided herself on her long, beautiful, lush hair, was shocked when the flapper cut hers off. The short haircut was called the bob which was later replaced by an even shorter haircut, the shingle or Eton cut. The shingle cut was slicked down and had a curl on each side of the face that covered the womans ears. Flappers often finished the ensemble with a felt, bell-shaped hat called a cloche. Flappers also started wearing make-up, something that had previously been only worn by loose women. Rouge, powder, eye-liner, and lipstick became extremely popular. Sneered a shocked Bliven, Beauty is the fashion in 1925. She is frankly, heavily made up, not to imitate nature, but for an altogether artificial effect—pallor mortis, poisonously scarlet lips, richly ringed eyes—the latter looking not so much debauched (which is the intention) as diabetic. Smoking The flapper attitude  was characterized by stark truthfulness, fast living, and sexual behavior. Flappers seemed to cling to youth as if it were to leave them at any moment. They took risks and were reckless. They wanted to be different, to announce their departure from the Gibson Girls morals. So they smoked. Something only men had done previously. Their parents were shocked: W. O. Saunders described his reaction in Me and My Flapper Daughters in 1927. I was sure my girls had never experimented with a hip-pocket flask, flirted with other womens husbands, or smoked cigarettes. My wife entertained the same smug delusion, and was saying something like that out loud at the dinner table one day. And then she began to talk about other girls. They tell me that that Purvis girl has cigarette parties at her home, remarked my wife. She was saying it for the benefit of Elizabeth, who runs somewhat with the Purvis girl. Elizabeth was regarding her mother with curious eyes. She made no reply to her mother, but turning to me, right there at the table, she said: Dad, lets see your cigarettes. Without the slightest suspicion of what was forthcoming, I threw Elizabeth my cigarettes. She withdrew a fag from the package, tapped it on the back of her left hand, inserted it between her lips, reached over and took my lighted cigarette from my mouth, lit her own cigarette and blew airy rings toward the ceiling. My wife nearly fell out of her chair, and I might have fallen out of mine if I hadnt been momentarily stunned. Alcohol Smoking wasnt the most outrageous of the flappers rebellious actions. Flappers drank alcohol. At a time when the United States had outlawed alcohol (Prohibition), young women were starting the habit early. Some even carried hip-flasks full so as to have it on hand. More than a few adults didnt like to see tipsy young women. Flappers had a scandalous image, defined in Jackie Hattons Flapper entry in the 2000 St. James Encyclopedia of Popular Culture as the giddy flapper, rouged and clipped, careening in a drunken stupor to the lewd strains of a jazz quartet. Dancing The 1920s was the Jazz Age and one of the most popular past-times for flappers was dancing. Dances such as the  Charleston,  Black Bottom, and the  Shimmy  were considered wild by older generations. As described in the May 1920 edition of the  Atlantic Monthly, flappers trot like foxes, limp like lame ducks, one-step like cripples, and all to the barbaric yawp of strange instruments which transform the whole scene into a moving-picture of a fancy ball in bedlam. For the Younger Generation, the dances fit their fast-paced lifestyle. Driving and Petting For the first time since the train and the bicycle, a new form of faster transportation was becoming popular.  Henry Fords  innovations were making the automobile an accessible commodity to the people. Cars were fast and risky—perfect for the flapper attitude. Flappers not only insisted on riding in them; they drove them. Unfortunately for their parents, flappers didnt just use cars to ride in. The back seat became a popular location for the new popular sexual activity, petting. Others hosted petting parties. Though their attire was modeled after little boys outfits, flappers flaunted their sexuality. It was a radical change from their parents and grandparents generations. The End of Flapperhood While many were shocked by the flappers skimpy attire and licentious behavior, a less extreme version of the flapper became respectable among the old and the young. Some women cut off their hair and stopped wearing their corsets, but didnt go to the extreme of flapperhood. In  A Flappers Appeal to Parents,  Ellen Welles Page said: I wear bobbed hair, the badge of flapperhood. (And, oh, what a comfort it is!) I powder my nose. I wear fringed skirts and bright-colored sweaters, and scarfs, and waists with Peter Pan collars, and low-heeled finale hopper shoes. I  At the end of the 1920s, the  stock market crashed  and the world was plunged into the  Great Depression. Frivolity and recklessness were forced to come to an end. However, much of the flappers changes remained. Sources Allen, Frederick Lewis.  Only Yesterday: An Informal History of the Nineteen-Twenties. New York: Harper Brothers Publishers, 1931.Andrist, Ralph K., ed.  The American Heritage: History of the . New York: American Heritage Publishing Co., Inc., 1970.30s20s Baughman, Judith S., ed.  American Decades: 1920-1929. New York: Manly, Inc., 1996.Bliven, Bruce. Flapper Jane.  The New Republic  44 (Sept. 9, 1925): 65-67.Douglas, George H.  Women of the 20s. Saybrook Publishers, 1986.Fass, Paula S.  The Damned and the Beautiful: American Youth in the . New York: Oxford University Press, 1977.1920sHall, G. Stanley. Flapper Americana Novissima.  Atlantic Monthly  129 (June 1922): 771-780.Hatton, Jackie. Flappers.  St. James Encyclopedia of Popular Culture. 2000.Page, Ellen Welles. A Flappers Appeal to Parents.  Outlook  132 (Dec. 6, 1922): 607.Saunders, W. O. Me and My Flapper Daughters.  The American Magazine  104 (Aug. 1927): 27, 121.

The Cost Of Health Care - 1480 Words

The cost of health explains almost half of the budgets of the state from financing the Medicaid program to providing health care for the employees of the state and other less qualified population like the prisoners (Vanderbeaux, 2014). In America, thousands upon thousands of decisions concerning health care are made by State legislatures every year (Vanderbeaux, 2014). Some of those decisions involve how best to provide appropriate care more efficiently, and deciding on what age group of patients needs to be immunized (Vanderbeaux, 2014). Other decisions include the ability to give license to health professionals, facilities, and the ability to accept or refuse the proposals that will help to keep the population healthy. The State legislatures have deliberated on at least three thousand bills of which more than five hundred of those bills have been approved and signed into law. In the year 2014 alone, almost one thousand two hundred bills have been deliberated on and so far two hundred and thirty five of those bills have been accepted and signed into law as of January 2015. Financing The Veterans health care bill with bill no - H.R 4810, was introduced by Bernie Sanders (I-Vt.) who is part of the senate and Jeff Miller (R-Fla.) who is the House of Veterans of America Committee chairmen (Vanderbeaux, 2014). The senate house approved this bill on July 31, 2014 (Vanderbeaux, 2014). The purpose of this bill is to enable veterans who once put their lives on the line to defendShow MoreRelatedThe Cost Of Health Care Essay1325 Words   |  6 PagesThe Cost of Healthcare Introduction â€Å"The biggest problem with health care is not with insurance or politics. It is that we are measuring the wrong things the wrong way† (Kaplan Porter, 2011, p. 46). 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Many people will not be able to afford to get the mandatory coverage and if they do, they will not be able to afford to see the physician or take the medication that they needed. Some of the plans worked and others helped for short periods. With other countries, finding ways to make it work for them and stakeholders m ore worried in the U.S.A. over their assetsRead MoreHealth Care Costs1190 Words   |  5 PagesHealth Care Costs Health care costs have become a major issue in the United States, both socially and politically. According to the U.S. Census Bureau, 50.7 million people, or nearly one in six U.S. residents, were uninsured in 2009 (Kaiser Health News, 2010).This is because the high cost of health care has driven the cost of insurance out of the reach of many Americans. 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The Most Memorable Traits Of Edgar Allan Poe s Dreams

Alcoholic. Opiate-addict. Melancholic. These are the most memorable traits of Edgar Allan Poe’s life. Nevertheless, Poe is still a sensational author with today’s readers. In the forty years that he was alive, from 1809 to 1849, Poe was able to introduce a genre of macabre and mysterious writing otherwise unseen in Victorian literature. For example, Poe’s 1827 poem â€Å"Dreams,† published in his book â€Å"Tamerlane and Other Poems,† narrates the story of a figure who would rather dream their life away than reconcile reality’s grimness. As it is read, Poe’s â€Å"Dreams,† harnesses its narrator’s story to evoke feelings of sorrowful nostalgia, by combining a wallowing opening with a reminiscent middle and mournful ending. In the opening stanza of â€Å"Dreams,† Poe’s narrator begins the poem by dousing readers with details of their somber mood. As a result, readers immediately get an impression of sadness b efore they can finish the introduction. For example, in lines 1 through 3, it is written â€Å"Oh! that my young life were a lasting dream! My spirit not awakening, till the beam of an Eternity should bring the morrow,† (Poe 14). The boldness in these exclamations ultimately expresses that the protagonist is in exasperation. â€Å"How much exasperation?† one may ask. According to their revelation in line 3, it is discovered that they wish to remain in a dream until he dies (Poe, 14). Furthermore, Poe’s protagonist concedes that even if the given dream is sorrowful, then it would still be better

Alibaba Competing in China and Beyond Free Essays

Case: Alibaba Competing in China and Beyond Electric commerce (e-commerce) is the buying and selling of products or services over an electronic medium like the internet. The advantages of e-commerce are speedy transactions, less travel, low operational costs, ability to reach a large customer base, and round the clock buying and selling. Some of the disadvantages of e-commerce are the minimum amounts of customer to company interactions which leads to trust issues, e-commerce is prone to fraud and theft, and there is no guarantee on product quality. We will write a custom essay sample on Alibaba Competing in China and Beyond or any similar topic only for you Order Now In a market like China, it’s important to understand the local culture, values, the political government, and the language. The political government in China has a major impact on the Internet companies in China. It is important for e-commerce companies in China to understand how to successfully launch a Chinese language website or design a search engine that would suit the complex language. In order to gain an edge amongst their competitors, international companies must seek out local help to understand the local culture and values, the language, the consumers, and how to deal with the politics of the region. Alibaba, founded by Jack Ma, is a website which allows for buyers and sellers all over the globe to engage in electronic business transactions. Alibaba played a major role in bringing the Internet Revolution to China. Ma achieved this by allowing small and medium-size enterprises (SME) in China to benefit from cross border trade through his website. Alibaba made their money from the 21 million users who paid annual subscriptions. Alibaba established itself when the Chinese Internet industry was still in its infancy. This was the perfect opportunity for e-commerce companies because of the lack of competition. However, the competition that they did face were Global Sources and MeetChina, which were also launched in 1999. In order to gain a competitive advantage in the B2B market Alibaba did not charge fees for any transaction. That was a strategy that critics were skeptical about. However, Alibaba built a customer base that would end up to be unrivaled. What made Alibaba so successful was its ability to rapidly adapt to current market trends in China. In the dotcom bubble burst Alibaba reformulated their strategy to concentrating on improving its business in China rather than focusing on global markets, they moved the headquarters back from Shanghai to Hangzhou, and they would concentrate on the richest regions in China. Foreign companies saw opportunity in China’s expanding e-commerce market. One of those companies was US-based eBay Inc. , who entered China by acquiring stake in Shanghai’s EachNet. com for $30 million. Ma then launched Taobao to rival eBay in the Business to Consumer (B2C) and Consumer to Consumer (C2C) market. Again, Taobao employed the free concept strategy to attempt to build a consumer base by offering free listings on their website. Alibaba also developed a promotional strategy for Taobao in which they advertised through online ads and billboards. Taobao also had a unique feature where users can e-mail and chat with each other onsite unlike their eBay counterparts who concealed sellers identity and only offered communications through offline messaging. Taobao also addressed the trust factor during online transactions between buyers and sellers by developing AliPay, similar to Paypal. The first mistake that eBay Inc. made was that they based their business strategy on the US business model. What works well in one region will not work in others. Ma quoted â€Å"We knew that someday, eBay would come in our direction. † indicating that Alibaba had done their research and they were prepared for the arrival of any potential rivals. After cornering 79% of the market shares in China, eBay soon found itself in fierce competition with Alibaba when Alibaba made quick marketing adjustments. Bay ‘s other mistake was that they entered China assuming that they have a global product. What they failed to realize is that the Taobao product was designed for the local consumer while eBay’s product was more product based, meaning they are more concerned with how to get more consumers to use their product rather than does this product fit the consumers wants and needs. eBay declined to drop their auction fees and failed to improve consumer interaction on their webs ite to compete with Taobao. eBay should have focused more on the local strategies that other local business use. They could have done this if they were more consumer driven and aligned with the local environment. eBay should have went through the process of environmental scanning. They should have conducted an analysis of their current and potential competitors to find out what their goals and strategies are and what are their strengths and weaknesses. eBay’s lack of knowledge and ignorance of the local market left them unprepared for rapid change that local businesses employ. Foreign competitors fail to enter the Chinese market because they lack the nderstanding of the language, the culture, and they lack the ability to adapt rapidly to change. Foreign companies can address this issue by preparing a strategy for entry such as organize ways to enable fast communication and processes for quick business decision making. They should hire within the country to adopt the workers who have a understanding of the local culture and values. They should be prepared for change and learn to adapt wit h the local market trends and prepare a plan of action to react faster. How to cite Alibaba Competing in China and Beyond, Essay examples

Allport Trait Approach free essay sample

Trait Approach Trait approach to personality was a major theoretical study of human behaviour and characteristic (Kendra, n. d. ), it show that each person have a different dispositions of personalities. Trait approach to a person behaviour can be easily define when you get along with him or she for a certain time period or someone you know, example of trait such as kind-hearted, talkative and even tempered. Different kind of people have a set of different combination of trait, it consider unique when define a person.It used to identify and measure individual personality characteristic. Gordon Allport was the first psychologist who uses trait approach into personality. He found that trait was the most appropriate theory to describe personal behavioural. Allport had declared trait theory into three levels, which is cardinal trait, central trait and secondary trait. Cardinal trait use to reflect a person personality by his or her daily behavioural which can be observe, it was often match to which conduct people use to describe that person. We will write a custom essay sample on Allport Trait Approach or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Central trait was a general characteristic of a person; example was shy and silly which just a term to describe another person by his or her behaviour. Secondary trait was which characteristic may not know while first meet, because it appear just in certain time for a person behavioural. Example like impatient while waiting (Kendra, n. d. ). Define a person’s personality assessment was an importance process in getting know to him or her, by using Allport’s trait theory there may be advantages and disadvantages occur while evaluating a person.Allport trait theory was mainly comparison of people’s personalities; this was needed especially when promoting an employee to higher position in organisational structure. This theory was being used in personality’s assessment because everyone is unique, without comparison was very hard to evaluate a person’s characteristic. If you feel that a person is bad, with comparison to a worse person, you will feel that the person is actually good enough. Besides, Allport belief that motivation occur because of past experiences.Consider of past experiences into personality assessment will bring a more accurate evaluate. By this theory, it shows that pass experiences guide person behaviour into habitual. Example a person who late for work in his past employment, he may keep late to work in the organisation which is currently recruit. Allport’s trait theory show that personality assessment can be measure by both observation and experiment, it was efficiency to measure a person behaviour by observe him or her activities, because through daily activities, we will know his or her attitude toward jobs in the organisation.Out of observation, experiment can clearly show out a person’s personality assessment, because many aspect of personality do not surface before his or her interact with others, this definition was define by Allport and his older brother Floyd Allport, a social psychologies (Louise, 1999). Example a person who always doing well in his or her job, but once he receive a group work task, he may not work out as well as before because he did not interact with others members and may not achieve the goal, this situation will not appear if experiment not giving out. However, Allport’s trait theory may bring some weaknesses into personality assessment.Define a person behaviour by pass experience may not indeed that person’s personality. Example if a man who had been imprisoned was much difficult to get recruitment even he has change his attitude, other staff in that organisation may also not show confidence and trusted him. Moreover, by using comparison to evaluate personality assessment may not that accurate due to the person in comparison. If both who take into comparison was perfect, there must be one of them not that perfect as the other one, he or she may be consider as good instead of perfect under comparison.While on the other hand, if both who take into comparison are worse, one of them who is batter may consider good, but there was no necessary to find out who is batter because there must be others choices instead of both of them. In conclusion, Allport’s trait approach to personality assessment was useful for an organisation as well as other usage, to make sure that the theory was use in appropriate ways and you will found out that it bring a lot of benefit. Those three level of trait define by Allport was a component use to correct the sense by others while evaluating a person; it is suitable to define personality of people around us.