Changes in technology anticipated to change the pattern of pollutant Research Paper - 1

Changes in technology anticipated to change the pattern of pollutant emissions - Research Paper Example Man cannot altogether stop using fossil fuels but moves to decrease energy consumption by developing new technologies designed for energy efficiency is the best way to alleviate the state of the environment. New Technologies refer to both innovations in production or generation of energy and its actual use. Generation of energy from solar, wind, geothermal, tides and hydroelectric are, currently, being implemented and studied. The graph below shows that new technologies in the generation of energy from renewable resources delivers needed energy but emits less CO2 emissions. US-NASA predicts further decrease in CO2 emissions in the future. New technologies developed for actual use or consumption of energy seeks to maximize these renewable sources of energy in the three major areas of transportation; industrial energy usage; and, in commercial and residential buildings. This is clearly exemplified in the Modern Refrigerators and the introduction of Electronic Vehicles. The diagram below shows that the energy use per refrigerator decreased by two-thirds since the introduction of new energy efficient refrigerators. The continued study and development of refrigerator efficiency improvements has proven to be a success. The introduction of Electronic Vehicles according to the research by Micheal Wang, Mark DeLuchi and Daniel Sperling has the effects of lowering the emissions of HC, CO, NO, SO, and particulates. With continued use, they predict a significant reduction in California that will help major air basins in California meet national ambient air quality standards. It cannot be denied that new technologies decrease pollutant emissions. To be fully effective, according to study conducted by Amit Garg, P.R. Shukla, Debyani Ghosh, Manmohan Kapshe and Nair Rajesh, laws and governments must give full support to the endeavor. Garg A., Shukla P., Ghosh D., Kapshe M., & Rajesh N. Future Greenhouse Gas and Local Pollutant Emissions for India: Policy

Case study- Netflix 2012 Essay Example | Topics and Well Written Essays - 1000 words

Case study- Netflix 2012 - Essay Example Substitute products have a very strong influence over the organization because firms in other industries are producing substitutes to what Netflix is offering. These products are also comparatively priced to attract more customers. Bargaining power of suppliers is strong because there are very few content and studio providers available in the industry. Furthermore, the suppliers are significantly differentiated and the overall procedure of contracts is long-term and expensive. It is now easier for few firms to enter in to the market primarily because demand is constantly increasing and there are very low barriers for entrance, for instance, unrestricted regulatory policies, less capital requirements, low degrees of customer loyalty and brand preferences etc. (Peteraf). Based on the above analysis it can be summarized that movie rental industry is significantly attractive to make huge profits. This is firstly because customers are increasing rapidly and the new technological developments are encouraging them towards live streaming and DVDs. Although this is highly competitive market but if the organization applies right strategies then profits can be increased. The overall concept of movie rentals has drastically changed with the development of internet technology. Previously we used to get our movies from physical stores but today millions of people subscribe to websites such as Netflix in order to rent DVDs and watch movies. Netflix has also given significant customer facilities. In the near future customers are expected to switch completely to live streaming and online video libraries while paying a small amount as rent. The long term growth rate of Movie Rental Industry: In the last two decades customers using online movie rental services have significantly increased which has actually influenced the long term growth rate of the entire industry. It is evident that young people specifically from 14-34 years of age are now

Media Influence on Body Image Essay Example for Free

Media Influence on Body Image Essay So many people today are insecure about the way they look, either thinking themselves too fat, or having bad hair, skin, or simply just not attractive enough. Of course, much of this line of thinking is encouraged by the barrage of advertisements which portray skinny women and muscular men with perfect skin and hair traipsing around in exotic spots and driving the opposite sex crazy. More than any other outlet, the media is guilty of creating a misperception of what beauty really is and the anxieties and problems in society are exacerbated by their efforts. Celebrities make regular people feel that they need to spend a ridiculous amount of money and time on external appearance, as infomercials for beauty creams, workout regimens and equipment, foods and drinks, diets and countless other means of body modification are continuously hocked as ways to achieve happiness and contentment. Very few outlets in the media, whether television, movies, magazines, or the Internet encourage people to be comfortable with their bodies, even though reason dictates that true beauty is not something that relies completely on external appeal, but rather beauty is something that comes from within and can be shared with others. Beauty is everywhere. It can be in a sunset, a work of art, or in a masterpiece of architecture. There is manmade beauty and natural beauty, and both have unique appeals that inspire people to feel good about themselves and life. However, when it comes to human beauty, we are educated from the earliest ages that it is almost completely physical. The media portrays this in the form of men and women with perfectly sculpted bodies without an ounce of fat, lustrous and clear skin, soft, flowing hair, and a perfectly symmetrical face. The images of beautiful celebrities and fashion models stare at us from magazines in the checkout line at the grocery store. It seems everywhere that the media is telling people what beauty really is, and the effect is severe insecurities in the masses. This leads to pills, creams, hair restoration, breast implants, plastic surgery, and all kinds of other drastic actions in the hopes of attaining beauty. The inundation of media images of unnaturally thin women also has a significantly negative effect on young girls. Professor of psychology and body-image researcher, Sarah Murnen, and her colleagues reviewed 21 studies that looked at the media’s effect on more than 6,000 girls, ages 10 and older, and found those who were exposed to the most fashion magazines were more likely to suffer from poor body images (Hellmich). This can also lead the young girls to adopt unhealthy eating habits such as bulimia and anorexia in hopes to maintain what they feel as the ideal â€Å"beautiful† body. However, some companies are making an effort to dispel this, like Dove. Instead of images of long locks, longer legs and incredibly lean bodies, Dove brand beauty products and American Girl are promoting their products with a message of â€Å"real beauty† by encouraging women and girls to celebrate themselves as they are — while using the products, of course (Howard). While they are encouraging women to pursue a greater beauty than physical, they are still sending the contradictory message that young women need to use their products. However, the true definition of beauty is something that goes far deeper than these profit-driven interpretations espoused by the media. It is impossible to deny that certain men and women are not beautiful, for a perfect face and body attracts many people from all around, however like the old adage that beauty is in the eye of the beholder, everyone else may not universally agree upon the external and physical beauty of these people. Some people make think blonds are beautiful, while others prefer brunettes; some people may like blue eyes, while others only find brown beautiful. This shows the subjective nature of external beauty, which begs the question as to whether this beauty is significant at all or merely a matter of taste. To that end, it is far more productive to pursue a greater beauty in life, and not worry about physical beauty or achieving it. I believe the greatest beauty in life comes from within; and this kind of beauty can be achieved by everyone without pills, painful operations, or costly beauty treatments. I have learned not to put too much stock in the media’s representation of beauty, because I feel it robs from the more significant beauty that can be achieved in society when people think of each other and treat each other with equal respect and consideration. I do my best to live by the golden rule, and find situations the most beautiful when others do the same. I feel that many of the popular conceptions of beauty are based on half-truths and blatant deceptions, encouraging people to hide their flaws rather than love themselves. For me, honesty is beautiful, and I am always honest, unlike the advertisers that have something to gain by creating untruths and anxiety. Life is beautiful enough without having to worry about perfecting physical attributes, and the truth is that aesthetic beauty is not nearly as lasting as emotional, spiritual, and mental beauty. These are the kinds of beauty to which I aspire and have successfully managed to cultivate. I consider myself beautiful because I am generous to others, and see myself reflected in their appreciating eyes. I love to share my time and effort with others, and do so sincerely with no expectations for recognition or reciprocity. The reward for me is simply being alive to share what I have, and I find life itself beautiful. I try my best not to get caught up in the conventional definitions of conventional beauty, because they would expect me to devote my time to working on my physical attributes rather than my spiritual and mental beauty. I know my actions make me beautiful, because when I help others I also recall all the times that others have helped me and I realize that this is one of the most beautiful things that humans can achieve, as powerful as the most perfect sunset or double rainbow. While beauty may truly be in the eye of the beholder, I feel confident in my own beauty because I treat everything in life as it is: beautiful. I find joy in everything, am compassionate, and try to make everyone share in the beauty that I possess, hoping that they can also create his or her own. I try to be truthful in all regards, and try never to feel insecure that my beliefs in my own beauty are false. I refuse to adopt the media’s perception of beauty, and prefer to find my own conceptions in what I see is true beauty: generosity, compassion, and joy. For me, this is the truth, and like the words of John Keats, â€Å"Beauty is truth, truth beauty,—that is all/ Ye know on earth, and all ye need to know† (Keats). Works Cited: Hellmich, Nanci. â€Å"Do thin models warp girls’ body image?† USA Today. 26 Sep 2006. 29 Apr 2008. http://www. usatoday. com/news/health/2006-09-25-thin-models_x. htm. Howard, Theresa. â€Å"Ad campaign tell women to celebrate who they are. † USA Today/Dove. 8 Jul 2005. 12 Apr 2008. http://www. campaignforrealbeauty. com/press. asp? section=newsid=3073. Keats, John. â€Å"Ode to a Grecian Urn. † The Oxford Book of English Verse. 1901. Ed. Quiller- Couch, Arthur Thomas, Sir. Bartleby. com. 1999. 12 Apr 2008. www. bartleby. com/ 101/625.

Effect of Blast Loading On a Person Protected By Body Armour

Effect of Blast Loading On a Person Protected By Body Armour Executive Summary The ballistic threat has been presented to military forces for hundreds of years in one form or another, from spears to bomb fragmentation. A lot of work has gone into countering this ballistic threat and the protection currently provided is very good. The standards of body armour ballistic testing is rigorous. Due to the modern asymmetric battlefield that modern military personnel now face, the threat has evolved. More often, the personnel are being subjected to blast from improvised explosive devices emplaced by irregular forces. This paper will review the some of the research that has been carried out into the effects of blast loading on a person protected by body armour. British Army studies show there was a higher incidence of primary blast injury in fatally injured soldiers wearing body armour that in civilian bystanders (Committee on Testing of Body Armor Materials for Use by the U.S. Army 2012) involved in IED incidents in Northern Ireland. This paper will explore the effects of blast loading on a person wearing body armour. Introduction. Soft body armour is designed primarily to protect the wearer from the most dangerous battlefield threat, projectiles, and fragmentation, with the 3 main testing standards for body armour (NIJ (U.S. Department of Justice 2008), HOSDB (Croft Longhurst 2007) and STANAG 2911 (North Atlantic Treaty Organization 2015)) only specifying testing criteria for ballistic protection. Due to the increasing use of improvised explosive devices (IEDs) in modern asymmetric warfare, there is a growing risk of personnel being subjected to blast associated injuries (Tranchemontagne 2016). This paper will review the effects of blast loading on a person protected by body armour; this will be broken down into: Theory of blast impact, Research into blast loading on different materials. Theory of blast impact. Blast waves are generated from the rapid expansion of gases produced during an explosion during which a shock wave, travelling faster than the speed of sound, propagates from the source of the explosion omni-directionally. One of the most important characteristics of a blast to consider is peak overpressure, which is, in effect, the strength of the blast. A further and equally important characteristic is the positive impulse duration, which determines the time that the force will be imparted on any object or structure. Both the peak overpressure and the positive impulse duration need to be known to effectively calculate the effects of a blast on an object. If you have two blasts of equal peak overpressure but one is acting for longer, the total force imparted on the object will be greater for the longer impulse and will affect the object more. Figure 1 shows an ideal blast wave representation. The pressure increases almost instantaneously to the peak overpressure and decays over time , a negative pressure phase then follows. Fig 1. Ideal blast wave resulting from an explosion in air. (Goel et al. 2012) The effect a blast wave has on a person is complicated due to how the blast wave interacts with the irregular shape of the human body. Blast wave diffraction around the human body results in a complex pressure load on the body all of which need to be understood to successfully gauge how a wave will affect a person. Figure 2 shows how a blast wave interacts with an irregularly shaped object, such as a human body. Fig 2. Illustrating the blast wave interaction with an irregularly shaped object. (Gibson 1989) Initially, a portion of the blast wave is reflected from the front of the body. The outer parts of the shock wave continue and diffracts around to the rear of the body where they are weakened. Rarefaction waves move across the front of the body (1), reducing the peak pressure of the reflected wave whilst vortices form at the rear of the body (2) and (3). The complicated gas flow means that the body is loaded for an extended time (Gibson 1989). The injuries caused by this peak initial pressure/positive impulse duration are known as primary blast injuries (PBI). The organs most susceptible to PBI are the gas-filled organs such as the ears, the lungs, and the gastrointestinal tract. The mechanism of injury on these organs is a form of barotrauma, which is an injury, caused by the pressure differential of the internal organs and the outer surface of the body at the moment the pressure wave impacts. Blast waves can be sub-divided into stress waves and shear waves. Shock waves are a special type of stress wave, which are longitudinal like sound waves but travel much faster, and cause primary blast injury (PBI) of the lung and small bowel. Shear waves are trans- verse waves, characterised by long duration, low velocity, and cause compression of visceral structures. In the abdomen, stress waves cause damage at the microscopic level, whereas the shear wave causes tearing of the tissues due to gross body wall and visceral motion. Laceration of solid abdominal viscera is related to very high blast loading (Housden 2012). Research into the effects of blast loading on a person protected by body armour. An interim report produced by the US Army Natick RDE Centre in 1989, titled Response of Clothing Materials to Air Shock Waves (Gibson 1989) provided remarkable insight into blast loading of high impact shock waves. The report focuses on testing the then, in-service body armour of the US Army (The Personnel Armor Systems, Ground Troops (PASGT)). The report covered four areas: Blast wave characteristics, Blast biology, Blast protection, Blast attenuation by porous and compressible materials. The main objective of the report was to ascertain how blast waves interacted with PASGT and it stated there was previous evidence that the materials contained within the body armour were causing a blast amplification effect. Initial thoughts were that this amplification might have been due to how the blast wave propagated through the multi-layered design of the armour. The report described the construction of the body armour (13 layers of Kevlar ® 29 cloth sandwiched between an inner and outer nylon shell fabric). The report explains that the armour was designed purely to provide ballistic protection and no thought had gone into providing protection against blast effects. The reports main focus was the lack of protection afforded to the wearer of the body armour from enhanced blast weapons such as Fuel-Air Explosives (FAE). A person can sustain injuries from a blast with overpressures that result in ranges as little as 10 20 psi whereas a typical FAE event can produce much more substantial psi, as high as 300. In this circumstance, the lack of protection armour would provide to the wearer was highly concerning. Prior to this report, a lot of basic work on the response of mammals to blast waves had been conducted by The Lovelace Foundation, The Research Institute of National Defence (Sweden), and the Walter Reed Army Institute of Research. This work identified how various characteristics of the blast can vary the effect of the blast on a body, such as the orientation of the body in relation to the blast wave. In one study conducted by Walter Reed Army Institute of Research, human volunteers were subjected to low level blast waves. The volunteers internal lung pressure was measured during the study whilst wearing several different types of protective clothing. The study showed that the volunteers wearing the PASGT body armour gave test measurements showing the greatest increase of internal lung pressure. This would suggest that the body armour would increase the risk of lung damage at higher blast overpressures. This study was extended to higher blast overpressures using sheep instead of human volunteers. Half of the sheep were fitted with PASGT body armour. During this testing, the level of damage to the sheeps lungs was measured by the percent increase of the lung weight. An assumption was made that this would directly relate to the blast damage. This extended study showed that the sheep wearing body armour displayed far greater blast damage to their lungs than the unprotected sheep. Analysis of the experimental data on how shock waves were transmitted through layers of material showed that there was a significant increase in the reflected pressure when compared to testing were no fabric was present. There was a trend of the pressure increasing in line with the number of layers of Kevlar or cotton present. This continued to a certain point. It was noted during these experiments that there was not significant difference between the increases of pressure when using layers of cotton compared to layers of Kevlar. This suggested that the type of material was not as significant as the number of layers and the density of the fabric. Analysis of the computer modelling showed an increase in peak internal lung pressure of around 50% between the unprotected chest model and the model wearing the body armour. A point to note, the experimental data compiled shows a measured increase of 20% in the human volunteers wearing the body armour compared to the unprotected volunteers. This disparity could be due to the difficulty in modelling the complex reaction of blast waves influencing a human body. The report concluded that soft body armour does not offer wearers protection from blast effects. On the contrary, the wearing of soft body armour may actually increase the blast effects on the personnel wearing the armour. The report does indicate that this counter -intuitive phenomena might be reduced with the introduction of hard armour plates to the body armour. A more recent confirmation of these findings were detailed in a journal article titled, Shock Enhancement Effect of Lightweight Composite Structures and Materials (Zhu et al. 2011). This review looks at the broader range of lightweight materials that are used to provide protection (namely ballistic). The author concludes that the research into the effects of lightweight materials is still very limited but the evidence still points to shock enhancement when using multi layered soft armour as PPE. A further study into shock attenuation was made following clinical studies into the increasing reporting of brain injury and not pulmonary injury following blast exposures. The article titled, Attenuation of Blast Pressure Behind Ballistic Protective Vests (Wood, 2012). This article concludes that following shock tube testing on two variants of body armour (NIJ Level 2 soft armour and NIJ Level 4 hard armour); results show a substantial increase in protection to the torso against blast injuries whilst wearing these armours. The behind armour overpressures were reduced by a factor of 14.2 and 56.8 for the NIJ 2 and NIJ 4 body armour, respectively. Conclusion This paper presents a review of the effects of blast loading on a person protected by body armour. A vast majority of the experimental data shows that the wearing of soft body armour enhances shock waves and the person is subjected to much higher peak overpressures. The combinations of differences in impedance between the atmosphere, the layers of fabric, the body itself, and the gas filed organs is likely to cause this phenomenon. Figure 3 shows the effect of interfaces in relation to shock waves. Using the shock impedance equation, you can show what is likely to be causing the enhancement of the blast. Stress is conserved across the interface between the air, the body armour, and the person: Z1 = 0 (Air) à ¢Ã‹â€ Ã‚ ´ à Ã†â€™2 = 2 x à Ã†â€™1 Assuming that the torso was of a similar impedance to the body armour, the next interface would be the gas-filled organs, which again would be of a lower impedance. This would result in the release of a tensile wave within the chest cavity, which could cause spalling of tissue with an increase of up to a factor of 2. Fig 3. Illustration of the effect of interfaces (Appleby-thomas 2017). Although there are many reviews on this subject, most of them seem to be focused on historical work. Teland (2012) noted that most of the blast injury prediction models are based on the Bowen curves, the Bass curves, and Axelsson BTD model. The report mentioned that there were many disadvantages and limitations to using these models and there is a need for further experimentation produce more reliable data. This may be due to the Computational models of how blast waves interact with the body armour and the wearer can be used but the theoretical models are limited. Using extrapolated data from experiments involving humans has limited uses because of the restriction on the size of blast you can subject a volunteer to without them becoming injured. The use of animals is of limited use due to the form fit of the body armour and the different anatomical makeup of the animals. Throughout the reports, reviews and articles studied during the writing of this paper, it is clear that a need for further study has been identified. Whether these recommendations have been carried out or not is not clear, there are no open source reports providing evidence; it may be that the information is classified. References Committee on Testing of Body Armor Materials for Use by the U.S. Army, 2012. Testing of Body Armor Materials: Phase III U.S. Department of Justice, 2008. Ballistic Resistance of Body Armor. NIJ Standard-0101.06. Croft, J. Longhurst, D., 2007. HOSDB Body Armour Standards for UK Police (2007) Part 2: Ballistic Resistance. NATO Standardization Agency, 2003. STANAG 2920 PPS (Edition 2) Ballistic test method for personal armour materials and combat clothing. , pp.1-F2. Tranchemontagne, M., 2016. The Enduring IED Problem. Why we need doctrine. Goel, M.D. et al., 2012. An abridged review of blast wave parameters. Defence Science Journal, 62(5), pp.300-306. Gibson, P.W., 1989. Response of Clothing Materials to Air Shock Waves. Housden, S., 2012. Blast injury: A case study. International Emergency Nursing, 20(3), pp.173-178. Zhu, F., Chou, C.C. Yang, K.H., 2011. Shock enhancement effect of lightweight composite structures and materials. Composites Part B: Engineering, 42(5), pp.1202-1211. Wood, G. W. (2012). Attenuation of blast pressure behind ballistic protective vests. Injury Prevention 19(1):19-25. Injury Prevention, 19(1): 19-25. Appleby-thomas, G.J., 2017. Introduction To Shockwaves Part 3 MSc EOE Transition To Detonation. , pp.1-45. Teland, J.A., 2012. Review of blast injury prediction models. Kashuk, J.L. et al., 2009. Bomb Explosions in Acts of Terrorism: Evil Creativity Challenges Our Trauma Systems. Journal of the American College of Surgeons, 209(1), pp.134-140.

Analysis of Ma Jodes Character in The Grapes Of Wrath :: essays research papers

For this essay on John Steinbeck’s The Grapes of Wrath, I have chosen to do a character analysis. The character that I chose is Ma Jode. I have chosen Ma Jode, because I think she is one or the most important characters in the book. Ma Jode is the most important character because she is very strong-minded. Ma and the family know that she is the backbone of the family and she is very strong-minded, so if she shows any concern or weakness, the family may fall apart. If there is anything on Ma’s mind she must not show any sign of it around the family. Ma might be just as frightened with doubts and fear as the rest of the family, but she always maintains a strong figure or leader. In order for things to go Ma’s way, she must push for them. There are many situations were Ma has to push and put order back and continue strong leader as she is displayed as. An example of were Ma must stay strong is when the family agrees to let Tom and Casey stay behind, to fix the Wilson’s car, without her approval, and she thinks that that will break up the family. After that incident, she pretty much replaces Pa’s place as the head of the family. Another big situation is when she is threatening a police man with a pan, and she tells the family there leaving the government camp. Pa’s gets pissed because his power became lessened due to Ma’s leadership, Pa says â€Å"Seems like the times are changing.† Ma’s loves her family so much that she often sacrifices he own well being to help out the family in any way that she can possible do it. An example of her doing so, is when Grandma is dying. The family stops at the boarder of California and she fears that if the guard know the grandma is dead, they wont let them in, so she lies to the guard and tell them that grandma is very sick and she needs to see a doctor. Ma sits next to grandma for the rest of the night. That is a big sacrifice for the family, because she had to lay next to a dead person all night just to get her family through to California. During the hole journey for the Jode family Ma is the strongest, and upheld character of the book.

Lisa Sherman Case Analysis

Lisa Sherman worked for Verizon for many years. While there she never revealed her sexual orientation . Then one fated day, there was a diversification workshop with her fellow managers. The outcome of this was that her coworkers were bigoted towards homosexuality. Lisa Sherman had a tough decision to make, whether to stay or to leave. The following analysis shows a suggested solution. Lisa Sherman Case Analysis: Lisa Sherman spent many years not being true to who she was. She never told her coworkers that she was gay during her 15 years at Verizon Communications. Then, the company decided they wanted to hold diversity training. This is what led Lisa Sherman to the tough decision of whether to stay working at Verizon or put in her notice. The diversity training displayed general statements about different types of people, with statements such as â€Å"gay people are†¦Ã¢â‚¬  written on poster boards. The corporate leaders then formed groups and wrote on the poster boards what their first concept of a particular group of people was. Their statements of groups such as Blacks and Jews involved only positive messages. However when they got to the board regarding homosexual people, it was nothing at all positive, with comments such as â€Å"immoral, pathetic, perverse, and spreading disease. † (Audenaert and George, 2008). How could Lisa now open up and tell these people that she herself was Gay, when they thought such horrid things? Not only were negative derogatory statements bad for Lisa Sherman they were also bad for the company. The CEO Ray Smith wanted to enact a policy of diversification, to take Verizon into a more flexible and creative company. He planned to establish policies that barred not hiring someone because of their ethnic background, religion, race, sex, and sexual orientation. However if his highest level managers felt this way about Gay people what did the rest of the company feel? Lisa Sherman was with Verizon for 15 years, working her way up the chain. She had always hid her sexuality and the existence of her partner Sophie, using pronouns such as â€Å"him† and â€Å"we† for â€Å"her† and â€Å"she† (Alboher, 2008). She felt that if she were to tell anyone it would affect her career, which allegedly proved to be a correct assumption, from the comments that her co-workers made. One of the most homophobic individuals turned out to be one of Lisa’s mentors. In essence, the people Lisa had been closest to turned out to be bigoted individuals. When deciding what to do, Lisa needs to be sure it is in the best interest of her needs. Since she has been with the same company for 15 years, and quickly worked her way up, she probably has a myriad of opportunities waiting for her. She can inform the CEO Ray Smith of her sexual orientation, as he wants the company to become more progressive and would (allegedly) not be bothered by her sexuality. However, the rest of her coworkers still feel that Gay people are immoral, disgusting people. Even if the CEO did not mind her sexuality, her coworkers would still see her in a different light. I feel the best decision that Lisa can make is to look for different work, with a more open, progressive company, then resign from Verizon. This decision would allow her time to get her finances in order. However, if she had a large savings, then the best decision would be to resign immediately, because being around such bigoted individuals would cause her undue stress, and her performance may be affected. If Lisa Sherman chooses to resign, since the CEO Ray Smith is so open to becoming a more diversified workforce, perhaps he can use her and her experience, when she informs him of her sexuality, as a consultant for future policies. Lisa could be a great asset to the company, as she has experienced the bigotry and discrimination about her sexuality her whole adult life, since she first came out. She understands what it means to not admit to others your true self, for fear of losing a job, or not gaining a job. Policies can be changed but unfortunately it takes much more work to change people’s opinions. People are afraid of the unknown, they fear change (Pratt, 2005). To help change people’s opinions training would need to be done, to show that Gay individuals are no different than anyone else. They do not choose their sexuality anymore than someone chooses their skin color. Someone should not be judged by something that they cannot choose. If Lisa Sherman chooses to resign, Verizon Communications and the CEO need to reeducate their employees on what a diversified workplace should be like. There are currently no federal laws that prohibit workplace discrimination based on sexual orientation (Smith, 2010). However many states and companies have laws and regulations that prohibit discrimination based on sexual orientation. The company should respond by offering condolences to Lisa Sherman, then start by making policies to make all workers comfortable. Lisa Sherman was a good employee and a hard worker for many years, yet she had to hide who she really was. No employee should have to hide their family life; it affects their stress levels and their mood. Lisa stated that while others had pictures of their wives and kids on their desks, she had a picture of her dog. Lisa should have been comfortable with having her partner’s photo on her desk, as she was her family. Unfortunately, as the office was not a comfortable place for a lesbian woman to state that she was a lesbian, she was unable to. Whatever the actual outcome was in this case, Lisa Sherman should leave the company for her own peace of mind, and sense of self worth. Verizon Communications and Ray Smith need to take the company to a modern, progressive state, by hiring openly gay people, and enacting policies to prevent discrimination in hiring, and the harassment of workers. Such a progressive policy is not only good for the workforce but for the company. As a company that is so open to diversification, they are bound to increase their customer base. Works Cited http://www.life-with-confidence.com/life-change.html http://www.hrhero.com/topics/sexual_orientation_discrimination.html

One of the largest Bottlers for the Coca-Cola Company Essay

Case Studies Aileen R. Arias MKT 500 – Marketing Management Sections A International American University Professor Mara Murphy MBA Management -2017 Fall 2 Title Coca-Cola According to the source the word means of Coca-Cola was from a Dutch phrase that had two meaning Ik Ook translates to Me Too and Op Stap translates to Move On. The invention of the popular drink since 1886 came from the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, its discovered a distinctive tasting of soft drink that could be sold at soda fountains. Then he flavored syrup and took it to his neighborhood into a pharmacy, had mixed with carbonated water and became a superb by those who tasted the product began a milestone formulated the drinks into major success the collaboration of bookkeeper, Frank M. Robinson, was credited with naming the beverage Coca-Cola the unique designing the trademarked, distinct script, still used today. It stands for connecting with more individual no matter which co ntinent they lived they can be happy when they see Coca-Cola. The product tastes of happiness for everyone. The company advertise in overseas and all of the poster campaign are not the same they choose carefully what should the theme as their advertisements before broadcasting it to the media. Review/Analysis of the Case Analysis of Findings The extraordinary ways of a good campaign of Coca-Cola had considered not only the brand, but the music that gives the slogan provided a simple, direct way to communicate about the product. Through the year of 1906, its theme The Great National Temperance Beverage reflected a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative. It is Jingle had concerned the sales figures, such as from a Three Million a Day from 1917 or Six Million a Day from 1925. Further views upon the ways of drinks a day, had difference from the one billion a day mark TheCoca-ColaCompany passed in 1997. Variation of advertisement forCoca-Colts concentrated on th e quality of the product, Either ways of its refreshing taste or even its role in entertaining, as in 1948s Where There’s Coke There’s Hospitality. Into way back of the year 1985 into the introduction of a new taste of Coca-Cola (commonly called new Coke ) and the reintroduction of Coca-Cola classic and the original formula led to multiple slogans. Its featured Americas Real Choice, while by the year 1986, two slogans were used to differentiate the brands, from with the colors Red, White You forCoca-Cola classic and Catch the Wave forCoca-Cola. In the ways of reselling themselves for increase the level of memorable slogans. In hence from the year 1971 Hilltop ad featured a song with the words Id Like to Buy the World a Coke. Almost that wasn’t an actual slogan (the ad, in fact, was part of the Its the Real Thing campaign), the beautiful ad and song lyrics are still so well known today that the lyrics are considered a slogan to many. Furthermore years to January 2003, its recent campaign forCoca-Cola was introduced Coca-Cola Real. The ways it turns out to be (and slogan in turn) reflects a genuine, authentic feel into the life and the natural roleCoca-Coldplay in them. Summary and Conclusions The Company Coca-Cola had great deal of success regarding upon the campaign became a unique ways of marketing to billions of people around the world. As the social impact came a uplifting global campaigns that translates well into different overseas, languages, and cultures. It becomes a deal of companies to help as well income growth of ones countries to their people regarding employment. Because of a great deal of success of Coca-cola they try to copy and compete with them example the Pepsi company but they end up to be failure, I think and believe that a genuine ways and trend-setting of the company like Hansen Beverage Company (Monster Energy) could surpass Coca-Cola in the American Market and possibly change of game plan in the global market. Likewise, to Coke, Monster Energy Company was alert to keep up the changing times all while developing a premium product tied with a strong market, they are able to expand their product mix offering energy drinks, tea, coffee, sports drinks, also it goes to recently naturally flavored sparkling spring water. Now days a new wave became craze to avoid illness and aging problem in health, by a solution in the market became a major threat to producer and manufacture of soda beverages because it effect to falling aw ay fr to people choosing healthier options and that the case we must able to think the benefits and make watch list of nutritional value for our health seeking. References Kotler,Philip and Keller,Kevin Lane Marketing Management , Person 610pp.